Ric Holland

Extreme integrated Media - Consulting Services : Account Management, Sales & Marketing, Creative Direction, UX Consulting, Concept and Design, Brand & Business Innovation, Digital Media, Trans/Cross Media, Social Media, Industry Liaison and Senior Lecturer.

Mentor and Industry Liaison Specialist for the Laboratory of Advanced Media Production. AFTRS. www.lamp.edu.au
TradeStart Participant. www.aimia.com.au/export

Development and delivery of Digital Media courses for the following institutions:
UNSW CoFA - Lecturer Digital Media 2nd & 3rd year students.
Billy Blue School of Design - Lecturer Digital Production and Online Advertising.
UTS - Lecturer for industry projects 3rd year Design program.

Meta - Developer Community Consulting (Meta1 Pioneer Developers Program)
Offis Cloud Services - Business Development Consultant
1MD - Consulting Account Director
3rdspace Communications - Business Development Consulting
Explore Engage - Augmented Reality Consultant
Collusion - Business Development Consultant
Behavior Matrix - Business Development Consultant
UltraMag - Brand/Business Development Consultant
Wacom - Corp Communications Consultant to CEO (Japan)
SAE World Headquarters launch - PR Consultant to CEO
301 Interactive - Creative Director (Contract)
Studios 301 - Project Manager - INXS DVD for global release.
Different - Creative Director - South Corp Wine, IAG, Fuji Film (Contract)
IdN World - Brand Strategy Consultant (Contract)
Gravity - Brand Strategy Consultant
HotHouse - Brand Strategy Consultant
International Design Education Association - 4 Day Thing Education Workshops (10 years)

Wacom provides Natural User Interface (NUI) technology to millions of users globally and is incorporated in many computer/ tablets such as HP, Lenovo, Fujitsu, Panasonic, ASUS and Samsung.

I was retained on contract to write and edit corporate documents, financials, announcements, annual reports, etc. for the Global Investor Relations group in Japan. I maintained consistent global communications which was recognised and valued by the CEO and board of directors.

Responsible for developing new business relationships, evangelist representation at industry events, managed $20K per month sponsorship and event budget, onboarded and managed advocates/evangelists across IT communities including Incubators, Startups, VC/Entrepreneurs, Digital Media, Developers, Web centric businesses, Universities, Biotech, etc.

Average attendance 60 events per month with 10 advocates/evangelists contributing to 20% of new customer signups, cultivating contacts offline and lead nurturing from market segments to develop online strategies using Sales Force for CRM analysis and Marketo for email campaigns, plus extensive use of social media tools & techniques.

Gruden is a full-service digital agency, offering application development, digital branding & campaigns, digital strategy, mobile, rich internet applications, interaction design, social media marketing & monitoring, usability and accessibility.

I developed new business relationships in Media & Entertainment, FMCG, Government, Education, Healthcare, Retail, etc. Pipeline sales, Respond to tenders, Evangelise customer experience.

Won new business and delivered client contracts for GYG and IAB. Wrote RFPs, Pitch documents, Maintained relationships with Sitecore Certified Partner, Microsoft Certified Partner, Adobe Premium Enterprise & Solution Partner, WSG (Web Standards Group)

As a full time team member of Wacom GBM (Global Brand Management) in Germany I was responsible for creating and maintaining the visibility of Wacom in the digital content creation markets globally. I was also the project lead on Wacom's global website redevelopment, CMS, Social Web, & Partner Relationships strategy.

I received the CEO's Award for writing and producing Wacom’s 25th Anniversary book – Art of Marking Marks. I maintained 2,000+ visitors mth on my blog artofwa.com from over 100 countries and 4,000 cities. Successfully lead the global web launch of new multi-touch product ‘Bamboo’ for mass consumer markets. Maintained 140% annual sales growth year on year. Partner presentations at over 100 technology trade shows, events and public functions, touching many thousands of customers through online and offline channels. Responsible for developing social communities of interest and delivering Wacom’s global Social, Content Marketing and CMS strategy to CEO and Executive Board.

I built a strong working relationship with Microsoft while promoting Tablet PC features of Vista and Office07, I sponsored and attended most Microsoft events and also worked closely with Apple, Adobe, Autodesk, Corel, Pixologic, Luxology, Maxon, Smith Micro, etc.
to build value adding partnerships to increase our market penetration and brand relevance.

I provided expert knowledge and support to customers, I spoke and demonstrated at many tradeshows across ANZ and a wide range of vertical professional markets such as Broadcast and Film, Interactive Media, Games Development, Photography, Design, Medicine, Business & Finance, Education, etc.

I developed strategic print and event campaigns for Intuos 3 pen/tablets and Cintiq interactive displays. I wrote a coffee table book that became the 25 year anniversary publication for Wacom and received recognition from digital professionals around the world plus a promotion to the Global Team by the CEO.

Digital Media COFA

Lecturer/Mentor - 3rd Year industry engagement program

As the Creative Director for the Interactive Branding & Design team at IBM GSA's new Innovation Centre during the height of the Dot Com boom, I lead teams pioneering User Centered Design (UX) methodologies, digital branding, human interface and usability engineering, plus early stages of social media and analytics.

I led and united local with international teams of digital professionals consisting of information architects, graphic designers, usability engineers, content strategists, business analysts, producers and project managers. Responsible for creating and maintaining the client's vision while working concurrently on multiple projects with tight production schedules and complex technical infrastructure.

An innovative software company born from the merger of Fractal Design and MetaTools which developed digital products with new concepts for UI interface design in 2D, 3D and Web applications.

I ran business development for AP, researched and appointed new channel partners, developed and managed marketing, managed $200K of market development funds. Evangelised the software tools throughout Asia Pacific at partner road show events with Adobe and Macromedia, directly at trade events, conferences, at educational institutions, sponsored competitions and awards nights. Developed and executed online and offline marketing campaigns.

Achieved : 200% sales growth in the professional and education sectors by developing user groups, new sales and marketing channels and by introducing education site licensing deals. I provided valuable product feedback to US software engineers through local beta testing programs and by talking to customers.

Products were Painter, Bryce, Kai's Power Tools KPT, Poser, Canoma, Cararra, MetaStream, etc. (ViewPoint)

After merging my company Extreme with one of Australia's largest Pro-Photo Labs we effectively became the first fully integrated Digital Pro Photographic Lab in Australia. As part owner and the Creative Director of Vision Graphics I expanded our advertising/marketing customer base, developed advanced digital compositing and imaging techniques for the Professional Photographers, development CD-Rom products, web sites, image galleries and portfolios for professional photographers and graphics professionals. Successfully pitched the winning tender for the Sydney 2000 Olympics web strategy.

As the founder and Creative Director of Extreme Digital, an award winning Digital Media and Design agency, I was one of the very first in a small group of people in Australia to foresee and then realise the potential of digital imaging and interactive design.

Through 80s and 90s I built a reputation for creativity in games design, illustration, marketing, promotion, fashion, advertising, interactive, TV and ultimately the Web.

I evangelised the beginning of Desktop Design/Prepress, Desktop Video and 3D broadcast animation in Asia Pacific, working with Apple, Aldus, Adobe, Macromedia, Microsoft, Radius, Supermac, and so on.

Speaking at many conferences in regard to new markets and technology and having articles written about me and my team's work really kicked off my evangelist career and successful digital businesses and so winning respect among my peers for producing thousands of innovative digital projects over two decades. scribd.com/ric_holland (also known as Ricreation Studio)